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Interview

Sports Business

Axor strengthens presence at India Bike Week as official safety partner

Gauresh Mahadik -
Interviews

EXCLUSIVE: The idea of TPL is to get the entire tennis community together – Mr Kunal Thakkur & Mr Mrunal Jain, Co-founders, TPL

Gauresh Mahadik -
Sports Business

EXCLUSIVE: T10 is a unique property and there is virtually no rivalry in terms of competing with other leagues – Mr Shaji Ul Mulk, T...

Gauresh Mahadik -
Cricket

EXCLUSIVE: Abu Dhabi T10 offers a unique and thrilling format that sets it apart from other tournaments – Mr Matthew Boucher, CEO of Abu Dhabi...

Aashay Khandelwal -
Interviews

EXCLUSIVE: It’s amazing how individuals with strong pickleball skills can now support themselves and their families in rural India through this sport – Arvind Prabhoo,...

Gauresh Mahadik -
Sports Business

EXCLUSIVE: We believe MiLC will be a major enabler for the long-term development of cricket in US, and YASH Technologies wants to play a...

Gauresh Mahadik -
Interviews

EXCLUSIVE: PKL has become the benchmark among Indian sports leagues, and Gravolite’s association with the league enhances our commitment to delivering innovative, high-quality products...

Aashay Khandelwal -
E-Sports & Gaming

EXCLUSIVE: India remains a key market for Pokémon GO – Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

Aashay Khandelwal -
Interviews

EXCLUSIVE: Kabaddi’s audience is mainly male, thus we look for brands that cater to that group, research to establish the proper age group and...

Gauresh Mahadik -
Interviews

EXCLUSIVE: We are confident in our ability to attract sponsors, as our team’s performance and the presence of experienced players like Fazel Atrachali and...

Aashay Khandelwal -
Sports Business

EXCLUSIVE: To deliver effective solutions to brands and earn the trust of marketing experts, it’s essential to exceed their expectations by offering precise and...

Gauresh Mahadik -
Sports Business

We emphasise the alignment between the brand and Puneri Paltan and discuss how we can effectively integrate their brand into our marketing efforts –...

Aashay Khandelwal -
Sports Business

EXCLUSIVE: Our geographical presence extends throughout India and thus, across segments and age groups, there is no better choice than Rahul Dravid – Elizabeth Venkataraman,...

Gauresh Mahadik -
E-Sports & Gaming

EXCLUSIVE: Now that e-sports has been included in the Olympics, our ambition is to make Real Cricket part of the e-sports Olympics and be...

Gauresh Mahadik -
Interviews

EXCLUSIVE: We are thrilled with the response from brands who are now equally supportive of tying up with Olympic athletes – Mr Neerav Tomar, Founder...

Aashay Khandelwal -
Business News

EXCLUSIVE: Pickleball speaks for itself, and we need to consider how we can ensure that the competition benefits not only the league, but also...

Gauresh Mahadik -
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