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Apollo Tyres

The Tendulkar Economy: How the ‘God of Cricket’ Built a Post-Retirement Empire

Gauresh Mahadik - April 24, 2026

Sports Sponsorship 2025: When partnerships became platforms

Gauresh Mahadik - December 31, 2025

Indian Women make history; brands lead digital celebrations

Gauresh Mahadik - November 3, 2025

BCCI confirms Apollo Tyres as new lead sponsor until 2028

Gauresh Mahadik - September 17, 2025

BCCI appoints Apollo Tyres as new lead sponsor until 2027

Gauresh Mahadik - September 16, 2025

Manchester United extend Apollo Tyres partnership for another three years

Gauresh Mahadik - June 21, 2025

Happy Birthday Sachin Tendulkar: A million-dollar icon who inspired a billion dreams

Gauresh Mahadik - April 24, 2025

UEFA Euro 2024: SonyLIV’s ticket to lucrative on-air media sales

Aashay Khandelwal - July 11, 2024

Happy Birthday Sachin Tendulkar: The man who galvanized cricket on and off the field

Gauresh Mahadik - April 24, 2024

Happy Birthday Sachin Tendulkar: The teenage debutant who revolutionised sports management in India

Akshay Sonawane - April 24, 2023

Sports Business

ISL 2022/23 Sponsors Watch: Chennaiyin FC

Gauresh Mahadik - October 14, 2022

Sports Business

At 49, Sachin Tendulkar is having a glorified outing on the commercial field

Gauresh Mahadik - April 25, 2022

ISL 2020/21 Sponsors Watch: Chennaiyin FC

Kiran Thakare - December 16, 2020

ISL: Chennaiyin FC renews sponsorship deal with Apollo Tyres

Aashish Jaju - November 17, 2020

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