Taco Bell has announced a new partnership with the Indian cricketer and Gujarat Titans (GT) skipper, Hardik Pandya. In this association, the famous all-rounder has been named the first-ever brand ambassador of Taco Bell in India.
Hardik will be encouraging Taco Bell’s collaboration with Microsoft Xbox for a month-long giveaway in his debut campaign for the company. The business will launch many digital activations starring Hardik throughout the month to increase entry rates in the competition and guarantee active consumer engagement. Taco Bell has debuted an intriguing digital film that captures the cooperation between the two parties involved for its audience.
Hardik Pandya said, “I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie. Whenever I can, I feast on their tacos. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign. I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox.”
Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India, said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”
On their continued association with Microsoft Xbox, he said, “Taco Bell India is delighted to partner with Microsoft Xbox for the third year in a row. This partnership is the perfect opportunity for Taco Bell India to offer our consumers a chance to win the best gaming console in the world. We at Taco Bell celebrate this ongoing promotion which brings. two of the world’s leading brands together.”