The New Bangladeshi sports broadcaster T Sports has acquired media rights for English Premier League matches and the Indian team’s home cricket games with the help of Singapore based video content rights marketplace Allrites.
The deal covers matches from the ongoing Premier League season and India national team cricket matches between 2021 and 2023. The cricket rights cover 13 Test matches, 14 one-day internationals, and 20 T20 matches. India is not scheduled to play Bangladesh at home in the period.
Allrites is a digital marketplace to discover, buy and sell the best of Asian and global content. The firm sublicensed both sets of rights for the territory of Bangladesh from India-based broadcaster Star, which had pan-Indian subcontinent rights for Premier League and Indian cricket team’s games.
T-Sports is the first sports channel in Bangladesh. This channel is the sister company of Bashundhara Group. The broadcast company will be offering its viewers all kinds of sports in Bangladesh and all over the world.
In February, they also acquired rights for Asian Football Confederation matches for the 2021-24 cycle in a deal with the help of the Football Marketing Asia agency. The channel is also currently streaming coverage of Bangladesh Premier League football. Allrites is a Singapore-based online content marketplace that is mostly focused on non-sports content, including films, general entertainment television, and children’s content the company has plans for further expansion into sports content.
While announcing the deals for T Sports, Allrites chief executive Riaz Mehta said, “We are delighted to have struck this deal with the leading sports broadcaster T-Sports, through our partnership with Star internationally. As part of a wider strategy around sports content, we are now in separate discussions for additional English Premier League, live cricket, and other sports content as we continue to expand into other markets across the world, and see a growing demand from our ever-expanding customer base.”