Sydney Sixers have reinforced their commercial momentum ahead of the 2025–26 season, announcing the renewal of two key partnerships, with Merlin and Lite n’ Easy, for a third consecutive year.
Both collaborations will continue to support the club’s men’s and women’s programs across the upcoming BBL|15 and WBBL|11 campaigns, extending relationships that have become integral to the Sixers’ off-field strategy.
Merlin continues as Official Partner
Merlin, a flagship brand under the Chamberlain Group and Australia’s leading manufacturer of garage door and gate openers, has reaffirmed its commitment as the official partner of the Sixers. First joining forces in 2022, the partnership has evolved into one of the Sixers’ most stable alliances, built around shared values of innovation, reliability, and family connection.
Sydney Sixers General Manager Rachael Haynes welcomed the continuation and said, “Merlin has been a wonderful partner of the Sydney Sixers, and we are thrilled to continue into a third year of working together.
“Like the Sixers, Merlin has a strong record of excellence and leadership in its field. The brand provides safe, intelligent, and convenient access solutions that are essential for families across Sydney and beyond. Ourselves and Merlin agree – we want all Sixers fans to come home to a safe, secure, and easily accessible environment.”
Tim Anderson, Director of Marketing & Experience at the Chamberlain Group, added, “We’re delighted to continue to partner with the Sydney Sixers. As one of Australia’s most iconic sporting teams, they’ve inspired countless people across the nation.
“The Sixers’ long-standing success comes from their commitment to innovation. In much the same way, the Merlin brand continues to lead the way by delivering modern, convenient, and secure garage and gate solutions for Australian families and households.”
As part of the renewed agreement, Merlin will maintain strong visibility across match-day activations, digital channels, and community engagement initiatives, deepening its connection with the Sixers’ family-focused fanbase.
Lite n’ Easy extends as Official Nutrition Partner
The Sixers also confirmed the renewal of their partnership with Lite n’ Easy as the official nutrition partner for a third consecutive season. The collaboration focuses on supporting player performance, recovery, and well-being through healthy, ready-to-eat meals designed by dietitians and prepared by chefs.
Rachael Haynes expressed her appreciation for the continued association and said, “We’re thrilled to partner with Lite n’ Easy as our Official Nutrition Partner for a third year- with their branding to feature on both our WBBL & BBL training shirts this season.
“Between on and off-field commitments, preparing nutritious meals can be difficult, so our players love having access to healthy, ready-to-eat meals both at home and on the road. We would like to thank Lite n’ Easy for their ongoing support of the Sydney Sixers.”
Lite n’ Easy CEO Nathan Hayman added, “Lite n’ Easy is proud to support the Sydney Sixers as their Official Nutrition Partner. Lite n’ Easy is committed to helping remove one of the everyday challenges athletes face—meal preparation—so they can focus on performance and wellbeing.”
Lite n’ Easy Senior Dietitian Ashleigh Jones continued, “Lite n’ Easy offers a wide range of meal solutions that provide a strong foundation for a performance-focused diet. Designed by dietitians and prepared by chefs, our meals not only taste great, but we also have meals that deliver more than 30g of protein—essential for muscle growth and recovery. We take pride in ensuring every meal is made with the highest quality ingredients, perfectly portioned, and nutritionally balanced.”
A growing ecosystem of trusted partners
The Sixers’ double renewal highlights the club’s ability to foster long-term brand relationships in an increasingly competitive sponsorship environment. Merlin’s focus on home security and innovation pairs seamlessly with Lite n’ Easy’s emphasis on health and performance, together reflecting the Sixers’ holistic approach to player welfare, fan engagement, and lifestyle alignment.
Both brands join GWM and Aiper in the Sixers’ expanding partnership portfolio for the 2025–26 season, strengthening the team’s commercial foundation.
On the field, the Sixers women’s team started their WBBL|11 campaign in dominant fashion, defeating Perth Scorchers Women by 10 wickets. They now face Hobart Hurricanes Women on November 13 as they look to extend their winning form.
As the Sixers gear up for another action-packed summer of cricket, the renewals with Merlin and Lite n’ Easy underline not just commercial continuity, but the growing cultural and community influence of the club, on and off the pitch.
