The A-League team, Sydney FC have developed a two-year sponsorship agreement with Sony Australia, a wholly owned subsidiary of the Sony Corporation of Japan.
With this deal, the global technology giant has become the club’s membership partner and exclusive audio partner. This comprehensive agreement, which will operate for the next two A-League Men’s seasons, provides Sony with several branding and activation options.
Sydney FC CEO Mark Aubrey, said, “We are delighted to welcome Sony Australia to the Sydney FC family. Sony is a globally recognised and trusted brand, and this partnership allows us to leverage their expertise in audio technology to enhance our matchday experience for fans. We are particularly excited about the opportunities to collaborate on community initiatives such as our school holiday clinics, as well as the activation potential around our corporate and matchday offerings.”
David Serafin, Head of Brand and CX at Sony ANZ, said, “Partnering with Sydney FC is a fantastic opportunity for us to connect with passionate football fans and demonstrate our commitment to providing the best audio and entertainment experiences. We look forward to creating exciting matchday activations and engaging with the local community through initiatives like the school holiday clinics.
“We believe this partnership will allow us to showcase our products in an innovative way, while supporting the growth of football in Australia. The two-season partnership ensures Sony Australia will play a key role in enhancing both the fan and community experience for Sydney FC.”
Sony will benefit from LED advertising at Sydney FC’s home games at Allianz Stadium, pre-game television ads, big-screen branding throughout matches, and significant social media visibility, especially around the club’s E-League participation, with posts tagged as ‘sponsored by Sony Australia.’
Sony will also be able to host activations across the stadium, such as gaming competitions at certain home matches in the corporate hospitality area, which will increase Sony’s brand exposure among the club’s dedicated fans.
