The A-League club, Sydney FC have inked a new multi-year sponsorship deal with the innovative educational institution, Macquarie University.
Following the association, the brand has been named the Sky Blues’ principal partner for five years.
The collaboration builds on a long-standing connection with the University, which was recently strengthened with the construction of Sky Park, Sydney FC’s elite Centre of Excellence at Macquarie University’s Sports Fields.
The Sky Blues practice centre has existed at the University for the past 17 years, and the finalization of the agreement marks the start of a new and exciting partnership.
Sydney FC, Chairman, Scott Barlow, said, “This is the start of a new era in our partnership with Macquarie University. Over the last 17 years we have forged a strong relationship, and with the opening of Sky Park, we are now able to take this partnership to a new level. We are excited to work closer than ever before with Macquarie University to positively impact the lives of young people and our community through football. Our commitment to develop and inspire young men and women to succeed is central to our club’s philosophy, and these values align perfectly with Macquarie University.”
The collaboration is going to focus on extensive involvement between the club and the university’s community and health and wellness initiatives.
Moreover, the Macquarie University insignia will be prominently placed on the front of both Sydney FC’s men’s and women’s jerseys and will be observed for the first time in tomorrow’s Australia Cup Final versus Brisbane Roar at the Allianz Stadium.
Macquarie University, Deputy Vice-Chancellor (Academic) Professor, Rorden Wilkinson, said, “Sydney FC has used Macquarie University as a training base for the last 17 years and this new collaboration is a natural evolution of our relationship. We are delighted to be deepening our partnership. Our value systems come together very well, given our shared commitment to nurture and develop talent in both education and sport. The partnership is a natural alignment for both organisations supporting grass roots health and wellbeing initiatives to do good in the world. There is shared commitment to inclusion and Sydney FC has an extraordinary heritage in its support of the A-League Women’s and Men’s competition and that’s something the University is delighted to help progress.
“The partnership is a unique opportunity for Sydney FC and Macquarie University to embark on a range of health and community support projects as a team. We want to use football as a vehicle for community participation and empowerment. We are both very keen to expand our shared accessibility agenda. We are also very happy that Macquarie University will be providing pathways to help players to transition to new careers at the right time. Through our college and other entry pathways we have been increasing access to University for decades and we can’t wait to welcome some of the Sydney FC famous faces as our students.”