The Indian cricketer, Ravindra Jadeja has been appointed as the brand ambassador for SWOTT, a smart electronics brand.
SWOTT believes Jadeja, who is known for athleticism and well-maintained fitness, is a perfect representative of the brand’s smart fitness wearables. Thus, the collaboration with Jadeja will expand the brand’s fitness-focused portfolio and promote its various products.
Mayank Goel, Co-Founder and CEO, SWOTT, quoted, “We are incredibly excited to bring SWOTT to the Indian market. Aspiring to serve the growing customer demand for reliable and smart electronics, our brand is committed to bringing out affordable Make in India products for our customers. With Jadeja on board, we are confident that his association will add value to the brand’s core ethics to take up challenges as it comes”
SWOTT primarily focuses on electronic gadgets that stay up to date with technology and fashion. The brand promises to launch a wide selection of tech items for lifestyle and fitness and looks forward to providing products that are of high quality and easy to use for people.
When asked about the collaboration, Ravindra Jadeja, said, “It feels great to be associated with SWOTT. Today’s generation is highly enthusiastic about the latest technology, sportiness, ruggedness, and class. The brand resonates the same and pushes the boundaries of innovation while offering a quality experience.”
Following Prime Minister Narendra Modi’s efforts on ‘Atmanirbhar Bharat,’ the Indian start-up is establishing its own manufacturing and research and development infrastructure. The brand has established its production unit and R&D centre in Mumbai, and it has large investment plans to create more manufacturing facilities across all metros in the upcoming six months.