The South African T20 cricket league, SA20 has developed a sponsorship extension with the South African energy drink brand, Switch Energy Drink.
With this multi-year renewal, the brand will remain the league’s official energy drink partner for Season 4, which begins on December 26.
The renewal follows a successful inaugural season that featured high-energy activations and engagement for fans throughout 34 match days. Switch boosted the stadium experience with product samples, fan activations, and cash giveaways, and rewarded spectators for displaying outstanding ‘gees’ during the competition.
SA20 League Commissioner, Graeme Smith, said, “I am thrilled to renew and expand our partnership with Switch Energy drink for season 4 and to welcome them as official energy drink partner for the next 3 years. Switch is a bold, proudly South African brand that aligns with the same energetic and youthful approach that SA20 brings to the cricket world. This partnership will come together to ignite the stadiums and to give our fans unforgettable experiences at all SA20 matches.”
The extension comes as preparations for the highly anticipated Season 4 start off, following the announcement of the pre-signed and retained players, which include a number of outstanding overseas and Proteas players. The next big milestone before Season 4 is the Player Auction in Johannesburg on September 9. A maximum of USD 7.4 million may be spent at the mega event, which will see all six franchises settle their 19-player rosters.
Christian Wentzel, CEO of Switch Energy Drink, said, “We’re excited to be renewing our partnership with SA20 for another three years. There’s something special about this league. It brings people together and unites fans across the country. That’s the kind of energy Switch lives for. This isn’t just a sponsorship, it’s a celebration of South African sport and culture, and we’re proud to be part of it.”
