Swimming Australia has announced a new partnership with a global leader in digital transformation, consulting, and business re-engineering technologies and services, Tech Mahindra.
As the official technology partner, Tech Mahindra will provide technical assistance to Australia’s leading Olympic and Paralympic sport, which would include superior efficiency, involvement, fan engagement, and management.
Tech Mahindra is a worldwide leader in utilising next-generation innovations to provide inventive and customer-centric online experiences. The company has its foothold in 90 countries and over 1279 global customers.
Tech Mahindra is capitalising in Australia in digital and data functionality in order to provide a comprehensive technology suite and improve customer experience. This collaboration will help Tech Mahindra solidify its position in the region, as the company plans to boost clustering and industry-leading economic expansion in the ANZ marketplace.
The competence of Tech Mahindra, combined with Swimming Australia’s urge to be data-driven, will provide coaches and athletes with sports knowledge and insight ahead of the 2024 Olympic and Paralympic Games in Paris. Sportspersons will be able to use cutting-edge methods and advanced platform services to enhance their gameplay and provide an engaging fan experience.
As part of this joint effort, Tech Mahindra and Swimming Australia will remain focused on the user experience while building the infrastructure to expand the website’s advanced technological footprint. Swimming Australia’s team will benefit from Tech Mahindra’s next-generation digital engagement platform, which will enable them to deliver hyper-personalized data-driven fan experiences by harnessing cutting-edge innovations such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR), among others.
Swimming Australia CEO, Eugénie Buckley, said, “Our Australian Dolphins have long been a leader and the envy of our peers in international swimming with regards to the technology used to propel the performance of our athletes and coaches on the world stage and now, leveraging the expertise of Tech Mahindra as global tech pioneers, we can continue to drive that culture of innovation across the breadth of our business.
“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians engaging in some form of swimming activity around the country, we currently have millions of touchpoints with the community and working in partnership with Tech Mahindra we will continue to evolve and enhance our digital experience to ensure it is both seamless, and engaging, for fans and participants alike. Additionally, we are excited to see the lens Tech Mahindra can bring to our high-performance environment to maintain our competitive advantage and ensure our coaches and athletes are served with the cutting-edge data they require in their ongoing preparations for Paris.
“We embrace our role as technology leaders in sport and not only believe this partnership with Tech Mahindra will cement that position but enable us to work together to set a new benchmark for what is possible in this space.”
Anuj Bhalla, Digital and Cloud Transformation Leader President & SBU Head, APJI Enterprise, Tech Mahindra, said, “Cloud technology has altered the entire landscape of the sports industry. Today, the sports business is all about knowing what fans want and providing hyper-personalized experiences to them. At Tech Mahindra, we have been investing big in sports technology to reimagine fan and community experiences across channels and sports. In line with this, our partnership with Swimming Australia is a major step forward in enhancing our local presence in the Australian sports market and strengthening our sports tech portfolio. Swimming Australia is the peak governing body for swimming in Australia with a vast network of clubs and registered members nationally. Moreover, swimming has a rich history in Australia and continues to be the most prolific Olympic sport. Australia has long led the way, on the world stage, in swimming and has produced many legendary champions in the sport. To keep this momentum going, we will empower athletes and high-performing teams with critical insights based on cutting-edge AI/Analytics solutions. We are positive that this collaboration will enable Swimming Australia to strengthen its position as a technology leader in the sport. Further, we will continue to catalyze future readiness and transform customer experiences through our comprehensive digital transformation solutions.”
This collaboration aligns with Tech Mahindra’s emphasis on digital growth. Through the NXT.NOWTM framework, which intends to enhance the ‘Human Centric Experience,’ Tech Mahindra invests in evolving technologies and solutions that facilitate digital transformation and encounter the emerging needs of the customer.
