Swimming Australia and the Nine Network have announced a groundbreaking 10-year media rights and sponsorship agreement, solidifying Nine as the exclusive broadcast partner for Australian swimming through 2034.
This landmark deal has ensured extensive free-to-air coverage of Australia’s most-watched Olympic and Paralympic sport, including all major events such as the Olympic and Paralympic Games, Pan Pacific Championships, and Australian Swimming Championships.
The partnership will also encompass a diverse range of other significant events, providing comprehensive coverage of the sport throughout the year.
Commenting on the landmark agreement, Rob Woodhouse, CEO of Swimming Australia, said, “This landmark agreement with Nine is a pivotal moment for our sport. It brings unprecedented exposure to our national teams and to the next generation of athletes that will be household names by LA 2028 and Brisbane 2032.”
Damien Moston, Managing Director, Australia – New Zealand / Senior Vice President Global Sales, SPORTFIVE added, “This landmark partnership between Swimming Australia and Nine is a transformative moment for Australian swimming. SPORTFIVE is proud to have supported Swimming Australia in securing this historic deal, ensuring the sport’s growth and engagement across platforms for the next decade.”
The agreement was facilitated by SPORTFIVE, the leading sports marketing agency representing Swimming Australia in media rights negotiations.
This partnership comes on the heels of a successful Paris Olympics, where the Australian swimming team, featuring 21 men and 20 women, claimed an impressive 18 medals – seven gold, 10 silver, and three bronze.
Swimming Australia is the peak governing body for competitive swimming in Australia. It oversees the management and development of the sport at all levels, from grassroots participation to elite international competition. With a rich history and a strong tradition of producing world-class swimmers, Swimming Australia plays a crucial role in nurturing talent, organizing national events, and representing Australia on the global swimming stage.
The Nine Network is a leading Australian commercial free-to-air television network owned by Nine Entertainment. It is known for its popular programs across news, sports, entertainment, and lifestyle, including shows like “Today,” “The Block,” and “60 Minutes.”