Swiggy has launched three new commercials to celebrate the nation’s undying passion for food and cricket that remains consistent in this ever-changing pandemic landscape.
The on-demand food delivery platform has released new commercial promos revolving around topics such as cricket, discounts, and service of the platform for people during the pandemic.
Swiggy has been delivering memorable commercials during the IPL in the past three years. The consistent innovative ideas have been a feature of Swiggy’s commercial campaign. This year has not been any different.
Conceptualized by Lowe Lintas, the advertisement films feature voice-overs from commentators Harsha Bhogle and Aakash Chopra, Bollywood directors- Tigmanshu Dhulia and Hansal Mehta engaging in friendly, neighborhood rivalry. This multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers.
The 15-20 second ads follow a simple storyline that cuts straight to the chase. The scene for two of these commercials is set in an apartment complex with neighbors Dhulia and Mehta talking about how crores of people are ordering food through Swiggy.
Swiggy very strategically used the same plot of featuring Gulab jamun uncle, to make the commercial promo relatable with the audience. However, the plot twist here was that the angry wife was now happy, which was a deep cue into how people are more confident about ordering food online now.
The campaign is currently being aired live across national and regional channels along with other digital platforms and Swiggy’s social media platforms.