Swiggy Instamart unveils “Yeh Se Leke Woh Tak” campaign featuring Rohit Sharma

"Yeh Se Leke Woh Tak" emphasizes Swiggy Instamart's extensive product catalog, boasting over 12,000 items from everyday essentials to homeware, electronics, and more.

Swiggy Instamart, India’s leading quick commerce platform, hits a six with its new advertising campaign, “Yeh Se Leke Woh Tak” (This to That).

The campaign features the current Indian cricket team captain, Rohit Sharma, and his wife, Ritika Sajdeh, showcasing the platform’s impressive product selection and lightning-fast delivery.

“Yeh Se Leke Woh Tak” takes viewers into Rohit and Ritika’s home, demonstrating how the delivery platform effortlessly integrates into their daily routine. The commercials use humour to depict Rohit’s forgetful charm. With simple gestures, he communicates his needs, and Ritika, perfectly in sync, uses the on-demand grocery delivery app to fulfil them. This highlights the app’s user-friendly design.

Ashwath Swaminath, CGMO of Swiggy, said, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

Rohit Sharma, added, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

Swiggy Instamart, a grocery delivery service from Swiggy, promises to get the groceries in under 10 minutes. The e-commerce platform boasts a staggering product range exceeding 12,000 items, making it a one-stop shop for all instant needs.

Beyond this campaign, the power couple are longstanding brand ambassadors for Max Life Insurance, having appeared in several advertising campaigns.

With the Hitman leading the charge, the Men in Blue secured their first victory against Ireland in the ICC Men’s T20 World Cup 2024. They now set their sights on their arch-rivals, Pakistan, in a much-anticipated match on June 9 at 8:00 PM IST.

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