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Swiggy delivers Team Mumbai in World Pickleball League as an owner

Swiggy's participation in the WPBL promotes a rapidly developing leisure trend, allowing for exciting community interaction.

Swiggy, India’s pioneering on-demand convenience platform, has announced ownership of Team Mumbai in the World Pickleball League (WPBL), India’s first and only franchise-based Pickleball competition. 

The WPBL, which has been established by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, is scheduled to host its first season from January 24 to February 2, 2025.

Pickleball has emerged as a popular leisure and lifestyle activity, and it is expected to acquire substantial momentum among Indians in the future decade. Swiggy’s Mumbai team is the second team revealed by the WBPL, following the Chennai franchise owned by actor Samantha Ruth Prabhu. With the inaugural edition of the WBPL due to take place in Mumbai, Swiggy’s team will have the opportunity to demonstrate its skills in front of its local supporters.

Swiggy has constantly delighted consumers with a varied range of products, including food delivery and rapid commerce, as well as dining experiences catering to all age groups. Swiggy’s participation in the WPBL promotes a rapidly developing leisure trend, allowing for exciting community interaction.

Rohit Kapoor, CEO, of Swiggy Food Marketplace, said, “When we started discussing pickleball internally and our association with it, my joke was achar bina khaana kya! Look, it’s a fun, easy game to play for most people. And I can see food stalls, a happy game and the whole family there for a great weekend. We fit right into this scenario and deliver joy to folks, as per usual. This partnership with WPBL and Mumbai is Swiggy being part of what makes the city and indeed the world go round. Which is our way.”

Gaurav Natekar, Co-Founder and CEO of WPBL, said, “We strongly believe that the World Pickleball League can become one of India’s best and most popular leagues in the next 3-5 years. Brands like Swiggy coming onboard as Team Owners for the World Pickleball League is a true testament to how the sport and the league is vibing with the masses. As one of India’s most-loved companies, Swiggy will add to the overall excitement and help us reach an even larger audience—not just for the league, but for the sport of Pickleball as well.”

As the debut season approaches, spectators can expect a thrilling experience filled with high-energy matches and an energetic atmosphere in which six teams will strive for the championship. The WPBL seeks to go beyond typical sporting events by providing a lifestyle experience that brings people together through their passion of pickleball.

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