Swansea City partner with Seat Unique to improve fan experiences

Seat Unique has been named Swansea City’s official hospitality and premium ticketing partner for the 2024–25 season and beyond.

The English Football League (EFL) team, Swansea City have developed a multi-year partnership with the trusted online marketplace, Seat Unique.

As part of the deal, the brand has been named the club’s official hospitality and premium ticketing partner for the 2024–25 season and beyond.

The second-tier club of English football has always placed importance on providing great matchday experiences and increasing the fulfilment of its fans during stadium visits. Taking this dedication to the highest possible standard, the club has teamed up with Seat Unique to deliver even better experiences for fans.

As part of the multi-year deal, the brand will manage Swansea City’s hospitality and premium ticket sales using its reputable online platform. Fans will now have wider access to elite services at Stadium, including the Legends Lounge, Executive Boxes, Alan Curtis Club, and more.

Furthermore, the Seat Unique website allows fans to quickly compare and book exclusive seats for football matches and live music events at the Stadium. With a three-click purchase, fans can quickly purchase hospitality packages and premium tickets at their leisure.

Seat Unique’s dedication to expanding access to premium experiences, investing in modern technology, and focusing on fan pleasure precisely aligns with Swansea City’s goal of offering excellent matchday experiences to their devoted fans.

Robin Sherry, Founder and CEO at Seat Unique, said, “We are thrilled to be partnered with Swansea City as their Official Hospitality and Premium Ticketing Partner. Our ultimate mission is to enable a greater number of fans to experience football matches and concerts in luxury. We are looking forward to collaborating with Swansea City to provide an extraordinary hospitality service that truly embodies the club’s high standards, both on and off the pitch.”

Richard Morris, Head of Commercial at Swansea City, said, “The Club are excited to announce our partnership with Seat Unique to enhance the supporter experience when booking premium tickets and hospitality at the Stadium. Our loyal supporters should benefit from a seamless end-to-end experience, and easy to use online and digital interface, when booking premium experiences and we’re confident our partnership with Seat Unique will facilitate that ahead of next season.”

Swansea City host their home games at Stadium, which has been their home stadium since the establishment in 2005. The club is well-known for its strong and committed fan base, nicknamed as ‘The Jack Army’. On matchdays, these devoted fans create an electrifying atmosphere, energising the team with contagious enthusiasm and unrelenting support.

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