The renowned cricketer, Shikhar Dhawan recently took his fans on a humorous ride, sharing a relatable tale of a sleepless night. The incident, however, was cleverly orchestrated as part of a brand campaign for Svish, a wellness brand.
On October 24, 2024, Dhawan tweeted, “Can’t fall asleep, please help,” sparking curiosity and concern among his followers. The following day, he unveiled the truth in a light-hearted video. It turns out that his neighbours had used Isvish Topical Delay Spray, leading to an extended evening filled with sounds that kept him awake. This unexpected twist added a touch of humour to the awareness campaign, effectively highlighting the product’s benefits.
Ishan and Jaideep Mahajan Co-founder at Svish, commented on the campaign’s success, saying, “With Shikhar Dhawan as our brand ambassador, we wanted to strike a chord that was both fun and relatable. The audience’s excitement, curiosity, and laughter created a memorable campaign moment, bringing Isvish Delay Spray into the spotlight in a way that feels approachable and positive.”
The campaign has been well-received by fans, who appreciated Dhawan’s playful approach and Svish’s innovative marketing strategy. By using a relatable scenario and a touch of humour, the brand successfully captured the attention of its target audience.
Founded in 2020 by Ishan Grover and Jaideep Mahajan, Svish has emerged as a leading D2C (direct-to-consumer) brand challenging traditional industry norms. The personal care brand offers a range of innovative solutions, including a Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On.
Even after retiring from international and domestic cricket in August 2024, Shikhar Dhawan continues to be a sought-after figure in the marketing and commercial world. His recent endorsements include Eurosport India as MotoGP‘s brand ambassador in India, QUE, and CREX.