Sussex Cricket has announced an extension of its partnership with the Sussex-based motor insurance company, 1st Central. This new agreement has been penned down for three years.
The ground, which has served as home to Sussex since the nineteenth century, will remain to be known as The 1st Central County Ground, Hove.
For the last seven years, Sussex Cricket and 1st Central have worked together to guarantee that the 1st Central County Ground continues to remain a modern multi-purpose arena for various events.
1st Central will also now broaden the collaborations by having its logo appear on the back of both the Sussex D40 (disabled cricket team) and Visually Impaired playing jerseys. The partnership arrangement also ensures that annual charitable events such as the Sussex Cricket Foundation’s DIScoverABILITY Day continue to be supported.
Mark Judges, Commercial Director for Sussex Cricket said, “We are thrilled to extend our partnership with 1st Central for another three years, which in turn means the ground will have been known as The 1st Central County Ground, Hove for ten seasons!
“Working in partnership with a local Sussex business, as a major sponsor, is incredibly rewarding. During our partnership, we have helped generate brand awareness for 1st Central, which has contributed to their growth to over 1 million policyholders.
“In turn, their investment helps us invest in the future of Sussex Cricket and our infrastructure. This means generations to come will be able to enjoy the fantastic facilities and cricket on show in the heart of our county, whilst also safeguarding the commercial integrity of the oldest professional sports club in the world.”
Ben Tomasetti, Managing Director of 1st Central said, I am proud that we can continue supporting our community and now, through our work with the D40 and visually impaired teams, accessibility in cricket. The 1st Central County Ground remains a venue of choice and we are excited to take our seat for at least three more years, watching with excitement all the Club’s teams and some of the biggest artists from around the world!”
The significant collaboration is critical to Sussex Cricket’s long-term aspirations, both on and off the field, such as ideas to expand the current infrastructure at the ground.
Rob Andrew, CEO of Sussex Cricket, added, “The extension is amazing news that will support our work to continue producing exciting young cricketers for both Sussex and England. 1st Central’s investment has been a huge benefit to the cricket ground and players at all levels.”