AC Milan have announced a new regional partnership with SureWin, marking the latest step in the club’s ongoing strategy to deepen its commercial presence across Asia.
The collaboration establishes SureWin as AC Milan’s official regional partner in key Asian markets, reflecting the club’s continued efforts to connect with its rapidly growing fan base across the continent.
Through this partnership, SureWin will leverage AC Milan’s global reputation to promote its sports entertainment offerings, while collaborating on a series of marketing campaigns, digital activations, and fan-focused initiatives. The alliance aims to create immersive experiences that bring Asian supporters closer to the Rossoneri, both on and off the pitch.
Maikel Oettle, Chief Commercial Officer of AC Milan, welcomed the partnership and said, “We are delighted to welcome SureWin into the Rossoneri family. This partnership marks an important chapter in our journey to deepen the connection with our fans in Asia, whom we had the pleasure to meet during our last Pre-Season Tour. Partnering with SureWin allows us to strengthen this bond and create memorable experiences that celebrate the unifying power of football.”
William Anderson, Founder of SureWin, described the collaboration as a proud milestone for the company and added, “To be part of AC Milan’s global story is an honour for SureWin. AC Milan’s values of excellence and ambition resonate deeply with our own, and together we look forward to building meaningful connections with Rossoneri fans across Asia. This partnership is not only a milestone for our company but also a celebration of our shared vision to inspire and engage communities through innovation, entertainment, and responsibility.”
The partnership aligns with AC Milan’s broader global strategy, which has seen the club strengthen relationships with several leading international brands. Recent collaborations include Emirates, Clivet, WINBET, Reals, Bitpanda, and SPRIBE, all contributing to a diversified commercial portfolio that mirrors AC Milan’s global reach and influence.
Asia remains a key growth market for the seven-time European champions, who have invested in localized content, digital engagement, and regional events to nurture one of their most passionate supporter bases. With more than 500 million global fans, a significant share of whom are in Asia, AC Milan continues to position itself as a truly international football brand.
On the field, AC Milan are currently fourth in the Serie A standings, with five wins, three draws, and one defeat. The Rossoneri face a challenging November schedule, featuring fixtures against AS Roma, Parma Calcio 1913, Inter Milan, and Lazio as they look to maintain momentum in their domestic campaign.
