RummyCulture, an internet-based rummy platform, recently launched the latest chapter of its ‘Culture of Champions’ campaign, which features Suresh Raina, a former Indian international cricketer.
RummyCulture is India’s fastest-growing online rummy platform, offering its gamers the best-in-class gaming experience. India has the most diverse population of rummy players. Since its inception in 2017, the platform has attracted over 10 lakh rummy players. On their website, Android and iOS apps, they strive to provide each player with quality and hassle-free rummy experience. These games are created in such a way that anyone can play them without difficulty.
RummyCulture was founded by a group of dedicated gamers from top universities such as IITs, IIT-BHU, ISB, IIMs, and NSIT.
The brand wished to find someone who would be an embodiment of the campaign ‘Culture of Champions’ and the attacking southpaw was the perfect choice as the former Chennai Super Kings (CSK) player has had many achievements in domestic and cricket and international cricket. Raina will reinforce the brand’s reputation as a skill-based game that needs mental acuity, focus, and game strategies, much like any other sport.
During the current Indian Premier League (IPL) season, the campaign can be seen on TV, Disney+ Hotstar, and other digital channels.
“Our latest campaign continues our efforts to introduce rummy to a larger audience and build positive stories around the game. Changing people’s preconceptions through our storytelling, focusing on aspects of skill, concentration, and strategy has always been a priority. And there’s no one better than Suresh Raina to deliver our message and invite people to enjoy online rummy in a safe and secure environment,” said, Amit Kushwaha, Head – Brand Strategy, Gameskraft.
“Being successful at rummy requires the same mental skill, concentration, and looking at competitor strategy as judging a difficult situation on the cricket field. RummyCulture’s appeal lies in its focus on becoming the most trusted platform for rummy players and how it brings together players in a fun, easy-to-play environment while constantly testing their skills with real players. I’m glad to champion this ‘culture of champions’ campaign and look forward to the rise of this pure Indian game,” stated Suresh Raina, when asked about his association with RummyCulture.