Super League Triathlon (SLT) has inked a three-year partnership with the global athletic performance brand, DRYWORLD. Following this deal, the athletic brand has been labelled as the official apparel partner of SLT.
In this association, DRYWORLD is going to design, develop and manufacture tri-suits and training gear for the professional athletes taking part in the SLT, while it will also be producing apparel for the staff members.
Adding to that, the brand will also be creating a special lifestyle collection for athletes and fans. The collection will be made available in the New Year events and it would also be sold online, through SLT global e-commerce platform.
Following this partnership, the SLT athletes and staff will be enjoying the brand’s signature innovations and differentiators. The SLT professionals have also been involved in the product development and testing of DRYWORLD’s new technical tri-suit, which is set to make its debut in 2022.
The athletes are going to reveal their DRYWORLD kit at the Arena Games Triathlon that is scheduled for spring 2022.
Speaking on the occasion, Ian Hollister, Head of Partnerships, DRYWORLD, said: “DRYWORLD is most excited about partnering with a brand that is innovative in its approach to the sport. As well as its incredible global Championship Series, Super League is the first major sports brand to incorporate a virtual element to real world competition in their unique product, the Arena Games Triathlon in partnership with Zwift. In fact, SLT Arena Games just won the Cutting Edge Award at the Sports Industry Awards.”
Adding to it, Martin Cawte, Chief Commercial officer, Super League Triathlon, said: “Super League Triathlon is always looking to partner with brands who share our philosophy of innovation and progress and DRYWORLD is exactly that. This partnership will not only see DRYWORLD bring their science, expertise and unique technologies to prepare cutting edge race kits for the best triathletes on the planet, but also for age groupers around the world and fans of the sport, who will be able to enjoy a comprehensive SLT merchandise range.”
DRYWORLD is known for its high-performance and sustainable apparel lines. While it is mostly celebrated for its laser-sharp focus on developing the best purpose-driven products for athletes.
Super League Triathlon is a league based on triathlon races, which is mainly held during the off-season of the sport. Every triathlon race involves three sports which are swim, bike, and run. While it also contains additional rules that are aimed to test athletic ability, increase viewer excitement and increase the popularity of the sport globally.