The beautiful game is getting a major boost in Kerala with the much-anticipated launch of the Super League Kerala (SLK) in September 2024. This professional franchise football league promises to reignite the state’s passion for the sport and nurture local talent.
The inaugural season features six exciting teams battling it out across four venues in Kerala. High-intensity matches are guaranteed to thrill fans and provide a platform for aspiring footballers to showcase their skills on a larger stage. The league has attracted significant attention, hinting at its potential to become a major force in Indian football.
SLK has secured a strong foundation through strategic partnerships with leading brands. Here’s a look at some key collaborations:
Title Sponsor
Mahindra: As a leading Indian conglomerate, Mahindra’s association with SLK aligns with its commitment to sports and community development. Its support will not only provide financial backing but also leverage its vast network and resources to enhance the league’s visibility and impact.
Co-Powered by
Amul: India’s largest dairy cooperative, Amul, brings its iconic brand and extensive reach to SLK. Its partnership signifies a commitment to nourishing the league’s growth and providing a wholesome experience for fans. Amul’s association will also help strengthen the league’s brand and resonate with a wider audience.
Associate Sponsors
Eastern Condiments: Eastern Condiments is a renowned Indian spice and condiment manufacturer known for its high-quality products. With a wide range of offerings, from traditional spice blends to ready-to-eat meals, Eastern has become a household name in India and beyond.
DafaNews: A leading sports news platform, DafaNews will provide comprehensive coverage, analysis, and updates on SLK. Its expertise in sports journalism will help enhance fan engagement, attract new audiences, and contribute to the growth of football in Kerala. DafaNews’ association will also help strengthen SLK’s online presence and reach a wider audience through digital platforms.
Havells Llyod: A renowned electrical goods manufacturer, Havells Llyod’s partnership with SLK aligns with its commitment to sports and community development. Its support will provide valuable resources and contribute to the league’s growth and development.
Britannia: A leading biscuit brand, Britannia Good Day’s partnership with Super League Kerala will provide a sweet treat for fans attending matches. Its support will include branded activations and giveaways, adding to the festive atmosphere.
Strength Partner
Peekay Steel: A leading steel manufacturer, Peekay Steel’s partnership with SLK reflects its commitment to supporting local initiatives and promoting sports. Its support will provide valuable resources and contribute to the league’s growth and development.
All Weather Partner
POPY Umbrella: Popy Umbrella is a renowned brand known for its high-quality and stylish umbrellas. With a wide range of options, from compact folding umbrellas to large golf umbrellas, Popy caters to diverse needs. The brands’ umbrellas are crafted with durable materials and innovative designs, ensuring functionality and fashion.
Matchball Partner
Nivia: A leading sports brand, Nivia’s partnership with SLK will ensure the league is played with the highest quality match balls. Nivia’s reputation for producing high-quality sports equipment will help elevate the league’s standards and provide a platform for players to showcase their skills.
Broadcast Partner
Ticketing Partner
Insider.in: A leading experiential platform, Insider.in will play a crucial role in ticketing, marketing, and creating unique fan experiences for SLK. Its partnership will help make Super League Kerala a premier sporting event in India and attract a wider audience. Insider.in’s innovative platforms and marketing expertise will also help enhance fan engagement and create memorable experiences.
Official Time Keeper
Swiss Time House: A renowned watchmaker, Swiss Time House’s partnership with SLK will help elevate the league’s brand image and provide exclusive timekeeping solutions for players, officials, and fans. Its high-precision watches and timekeeping equipment will ensure accurate and reliable measurements during matches and events.
Medical Partner
Lakeshore Hospital: A leading hospital in Kerala, Lakeshore Hospital’s partnership with SLK will ensure that players have access to top-notch medical care. Its partnership will provide state-of-the-art facilities and expert medical professionals, ensuring the well-being of players and promoting a healthy sporting environment.
Event Partner
Razzmatazz: A popular entertainment and lifestyle brand, Razzmatazz’s partnership with SLK will bring a vibrant and energetic atmosphere to the league. Its association will include exciting activations and fan experiences, enhancing the match-day experience.