Super League Basketball (SLB), the new elite basketball competition in the UK, has inked a sponsorship deal with the American sports brand, Reebok.
With this agreement, the brand has been appointed as the official kit supplier and basketball sneaker of the league for a multi-year period.
Reebok’s success on the court stems from its inventive designs and famous endorsements by top players. The company has made progress in its return to the sport by naming basketball icons Shaquille O’Neal and Allen Iverson as President and Vice President of Basketball, respectively.
Todd Krinsky, CEO of Reebok, commented, “We are thrilled to partner with the newly established Super League Basketball. This collaboration represents a perfect synergy between Reebok’s storied basketball heritage and the vibrant future of the elite league in the UK. We are excited to bring our innovative designs and high-performance gear to the court, and we can’t wait to see the players and fans embrace the new kits this season.”
Commencing in September with the 2024-25 season, all SLB clubs will be outfitted with top Reebok-designed playing outfits, training kits, travel gear and basketball footwear. Fans will also be able to buy replica kits for the 2024-25 season, with the new jerseys being displayed in early September.
Paul Blake, Owner of Newcastle Eagles, commented, “Speaking on behalf of all the basketball clubs competing in our newly launched Super League, I’m delighted that we’ve been able to secure this partnership with Reebok. It’s been a challenging few months for our sport, but to attract a brand of Reebok’s status, heritage and association as we launch our new league is fantastic. It is perfect timing for this partnership as Reebok relaunches its performance basketball division and we embark on new future as Super League Basketball.
“Seeing stars like Shaq and Allen Iverson involved in a project that touches our League is incredibly exciting and with them on-board, we look forward to achieving great things both on and off the court.”
Nick Woodhouse, President and CBO, Authentic Brands Group, said, “We are delighted to witness Reebok’s renaissance in the basketball arena through this collaboration with the Super League Basketball. This partnership blends Reebok’s legacy with the energy of the league’s future, creating a fusion of style and performance that will echo through the courts.”
John Carden, CEO of Sports Hub Group, UK distributor for Reebok, said, “Being able to bring two amazing brands together in Reebok and the League is a real personal achievement, and I can’t wait to see this pairing brought to life when the kit is launched next month.”
