The higher education service provider, Sunstone Eduversity has unveiled a new brand film for the latest season of the Indian Premier League (IPL) featuring Lucknow Super Giants (LSG) players – KL Rahul, Krunal Pandya, Manish Pandey, and Avesh Khan.
Sunstone is also celebrating ‘Sparks off the Pitch’ as part of the campaign, with a 7-episode series highlighting the hard work that goes on behind the scenes to help the celebrity teams deliver winning performances.
The ad film begins by describing how one must overcome numerous obstacles to reach the top. Sunstone’s 360-degree IPL campaign aims to celebrate the current season’s performance of LSG.
Piyush Nangru, Co-founder and COO, of Sunstone Eduversity, said, “The idea behind the campaign #JeetegaSparkHi is to make our students believe in their sparks to reach the top. Sunstone which has collaborated with newcomer, Lucknow Super Giants takes the essence of this collaboration home to bring out anyone, anybody anywhere can achieve their dreams with their will to go after them.”
Alekhya Chakrabarty, Head of Marketing, Sunstone Eduversity, said, “With the launch of our IPL campaign, we aim to reach the masses and build an online community of determined aspirants. At Sunstone, we want to stir conversations on passions and characteristics that lead to accomplishments.”
On the field, LSG lost to Royal Challengers Bangalore (RCB) by 18 runs at the DY Patil Stadium last night i.e. April 19. Despite the loss, the team is in great touch and will look to win their upcoming matches. They next take on Mumbai Indians (MI) on April 24 at the Wankhede stadium in Mumbai.