The All India Football Federation (AIFF) has announced Style Baazar as the principal partner for the historic upcoming India vs Brazil international football friendly, adding the fashion and retail brand to one of the most high-profile football fixtures on India’s sporting calendar.
The event is set to take place on October 3, 2026, at the Vivekananda Yuba Bharati Krirangan (VYBK) in Kolkata, between the Indian national side and five-time FIFA World Cup champions Brazil. The collaboration establishes Style Baazar’s strong brand relationship with the flagship matchup, allowing the company to interact with football enthusiasts around a high-profile international sports event.
For Style Baazar, the relationship gives an opportunity to expand brand visibility outside typical retail venues and engage with a huge football-focused audience during the India-Brazil match.
The India versus Brazil match is likely to pique the curiosity of Indian football fans, with Kolkata acting as the venue for the international friendly. The association also emphasises the rising importance of football assets in allowing consumer businesses to develop contextual connections with fans through key sporting events.
With Style Baazar as the principal sponsor, the India vs Brazil friendly adds a commercial layer to a game that brings together two of the sport’s most renowned national teams.
