Stupa Sports, the world’s leading AI-powered sports technology and analytics firm, has announced a three-year deal with Pickleball England to become the official data & technology partner for the English OPEN, which will take place from August 11 to 16, 2026.
As part of the agreement, Stupa Sports will use its AI-powered solutions in the world’s largest indoor pickleball tournament, which will be hosted this year at its new venue, the National Exhibition Center (NEC) in Birmingham, UK. The cooperation is another key step forward in Stupa Sports’ worldwide growth, demonstrating the rising acknowledgement of Indian ingenuity in powering world-class sports technology solutions for international federations and elite sporting events.
Stupa Sports will provide a fully integrated technological environment to improve officiating and overall event experience as part of the relationship. Deployment will include:
● AI-powered Match Analytics technology offers real-time data and performance insights for players, coaches, broadcasters, commentators and fans. The AI-powered Decision Review technology (DRS) uses Video Assistant Referee (VAR), a completely automated line calling technology, to help referees make correct line and serve calls, enhancing fairness, consistency, and trust at crucial times of play.
● Created dynamic on-screen images for live scores, player data, and match insights using broadcast and LED graphics.
● Professional live streaming production provides high-quality digital broadcasts for event fans worldwide.
Megha Gambhir, Co-Founder & CEO, Stupa Sports, expressed her enthusiasm, stating, “Our partnership with Pickleball England reflects a shared vision of using technology to elevate officiating, broadcasting, and fan engagement. As pickleball continues its remarkable global growth, tournaments need technology that can keep pace with the sport’s evolution. Through our AI-powered Decision Review System, real-time match analytics, and broadcast solutions, we aim to deliver greater accuracy, transparency and a richer experience for players, officials and fans. We are excited to bring these innovations to one of Europe’s premier pickleball events.”
The English OPEN is one of Europe’s premier pickleball competitions, with some of the sport’s best players from across the world. Pickleball England is strengthening its commitment to providing a world-class competitive experience by incorporating cutting-edge AI-driven technologies into numerous parts of tournament management.
Karen Mitchell, CEO, Pickleball England, expressed her delight at the partnership, saying, “As the English OPEN continues to grow in scale and stature, we remain committed to investing in innovations that enhance the competition experience. Stupa Sports brings valuable expertise in sports technology, and we are excited to work together. We believe this partnership will help us deliver an even higher standard of tournament operations and create a memorable experience for players and fans.”
The cooperation with Stupa Sports’ worldwide foothold in racquet sports solidifies its position as an Indian business developing enterprise-grade AI solutions for the global sports ecosystem. Over the last several years, the business has moved beyond performance analytics to create innovative solutions for officiating, live scoring, tournament administration, broadcast intelligence, and AI-powered performance analysis.
Additionally, the relationship with Pickleball England strengthens Stupa Sports’ growing presence in the international sports scene. Similar to its recent significant achievements, such as its designation as the Official Competition Management Partner for Table Tennis New Zealand (TTNZ), the BWF certification of its AI-powered Instant Review System for all sanctioned badminton tournaments, its function as Data and Technology Partner for the Pickleball Champions League Asia Finals, the deployment of Stupa Cast for the Generali Hexagon Cup Padel tournament, its provision of AI analytics for Major League Table Tennis and the Prime Volleyball League, and its expanding presence in Oceania through its agreements with Table Tennis Australia, this partnership strengthens Stupa’s position as an Indian company at the forefront of technological innovation in a number of sports worldwide.
