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Stupa Sports deepens Butterfly UTT pact through landmark technology deal

Stupa Sports has been Butterfly UTT's official Data Technology Partner since Season 3 (2019), and has played an important part in developing the league's analytical foundation.

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Stupa Sports, the world’s leading AI-powered sports technology and analytics firm, has announced a major expansion of its official data and technology partnership with Ultimate Table Tennis (UTT), with the introduction of its landmark Table Tennis Review (TTR) system for the upcoming seventh season.

The competition, which will take place in Goa from July 9 to July 26, 2026, will include evidence-based officiating judgements given in under 20 seconds by the groundbreaking TTR, representing a significant technical advancement for professional table tennis.

TTR was developed expressly for the speed and intricacy of elite table tennis, and it handles six high-impact officiating scenarios: serve toss height, serve toss angle, serve toss below surface, serve toss inside surface, serve ball hiding, and table edge calls. The system employs 14-15 synchronised high-speed cameras set courtside to capture ball trajectory, serve mechanics, and table contact points from diverse perspectives. Stupa Sports’ AI engine reconstructs each contested moment in near-real time, producing a precise, broadcast-ready visual output that is instantly accessible to match officials and seamlessly integrated into the live telecast, ensuring transparency, speed, and accuracy while not disrupting match flow.

Stupa Sports has been Butterfly UTT’s official Data Technology Partner since Season 3 (2019), and has played an important part in developing the league’s analytical foundation. In Season 4, the business unveiled its AI-powered live statistics system, which allows for real-time data collection and on-air broadcast visuals.

Since then, Stupa Sports has overseen Butterfly UTT’s whole data environment, which includes live scores, player and team databases, standings, match statistics, and sophisticated performance analysis. From introducing Shot Speed Analytics in Season 5 in Chennai to providing detailed statistics to broadcast and editorial teams, Stupa Sports’ innovations have constantly improved audience engagement, pundit narrative, and overall broadcast quality.

Megha Gambhir, Founder & CEO, Stupa Sports, said, “TTR represents our commitment to bringing speed, precision, and fairness together through technology. Table tennis is one of the fastest sports in the world, and officiating decisions must keep pace with it. With TTR, we are combining advanced computer vision and AI to deliver reliable verdicts in under 20 seconds, setting a new benchmark not just for table tennis, but for sports review systems globally.”

“Innovation has always been at the heart of Butterly Ultimate Table Tennis. And our partnership with Stupa Sports since encapsulates that so well. The introduction of TTR in Season 7 is another significant step forward, reinforcing our commitment to fairness, transparency, and world-class production standards,” said Ekansh Gupta, CEO of Butterfly Ultimate Table Tennis.

Butterfly Ultimate Table Tennis maintains its position at the forefront of technical innovation in the sport by implementing TTR across all matches in Season 7. The introduction not only improves officiating standards but also signifies a larger shift in how table tennis is evaluated, aired, and enjoyed, both in India and throughout the world.

The cooperation further consolidates Stupa Sports’ increasing reach the sports sector. Similar to its recent significant achievements, such as the BWF certification of its AI-powered Instant Review System for all sanctioned badminton tournaments, its position as Data and Technology Partner for the Pickleball Champions League Asia Finals, the deployment of Stupa Cast for the Generali Hexagon Cup Padel tournament, its provision of AI analytics for Major League Table Tennis and the Prime Volleyball League, and its expanding presence in Oceania through partnerships with Table Tennis Australia, this partnership strengthens Stupa’s position as an Indian company at the forefront of technological innovation in a variety of sports and federations worldwide.

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