Stuburt tees up with multiple LIV Golf teams

Stuburt has partnered with three LIV Golf teams - Fireballs GC, Torque GC, and Stinger GC.

The British apparel brand, Stuburt has secured its first multi-team partnership deal within the LIV Golf Invitational Series, becoming the official on-course apparel provider.

This multi-year agreement marks the first time LIV Golf teams have partnered with a single apparel brand across multiple franchises (Fireballs GC, Torque GC, and Stinger GC).

Under the terms of the deal, Stuburt will design, manufacture, and distribute custom-branded golf apparel and accessories for each team.

The Stuburt design teams worked closely with each team captain (Sergio Garcia, Joaquin Niemann, and Louis Oosthuizen) to produce a complete on-course apparel collection that reflects the team’s unique identity.  

The partnership will produce a range of team-specific apparel, including men’s polos, pants, travel kit clothing, rain gear, and various accessories.

Fireballs GC Captain, Sergio Garcia, said, “The ability to co-design and infuse our team DNA into the Stuburt products was key to ensuring our fans were wearing our heart on their sleeve. Stuburt has been an incredible partner throughout this process as we have developed our very first apparel line, and we can’t wait to see fans in our gear repping Fireballs GC across the world.”

Torque GC Captain, and 2024 Mayakoba and Jeddah Individual Champion, Joaquin Niemann, said, “We want our fans to feel closer to us, and this partnership will allow them to do that when we release our on-course kits this summer. As the Latin American team, we have fans in Mexico, Chile, Colombia and all across Central and South America, so this is a very exciting opportunity for Torque to continue building its global brand presence.”

Stinger GC Captain, Louis Oosthuizen, said, “When choosing an apparel partner, it was very important for us to choose a company that was able to deliver to our fans in South Africa. As the only LIV Golf team representing the continent of Africa, Stuburt’s global distribution allows our fans to proudly represent who they are.”

Stuburt’s Managing Director, Graeme Stevens, said, “Stuburt has an incredible heritage, and we are delighted to be building on that as we announce these partnerships today. Over the last two years, we have implemented a growth strategy for the Stuburt brand that has enabled us to reach this point and see our products worn by some of the best players in the world. Their response to the product range has been fantastic and their input has been incredibly valuable. We are excited to see how these partnerships develop over the coming years and look forward to introducing golf fans around the world to our brand and product range.”

Stuburt is a well-established brand specializing in golf apparel and footwear. Over time, the brand expanded into clothing and accessories, known for quality and innovative designs.

LIV Golf is a professional men’s golf tour that started in 2022. Events are played over 54 holes, thus the name “LIV” which is the Roman numeral for 54. The tour is financed by Saudi Arabia’s Public Investment Fund (PIF). The next event on the calendar will take place at Trump National Doral, USA from April 5-7.

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