str8bat, India’s premier sports technology company, has unveiled a groundbreaking AI-powered smart sticker that transforms any cricket bat into a performance analytics tool. Elev8 technology from str8bat, embedded with cutting-edge sensor technology and built for elite-level precision, represents a revolution in how batting data is gathered, analysed, and applied, all while maintaining the bat’s feel and shape.
More than simply a sticker, it represents cricket’s new AI-powered edge. The smart sticker was unveiled at a high-energy event at CCI Mumbai in the presence of cricket stars Greg Chappell and Kiran More. It reimagines performance technology for current cricketers. The ultra-lightweight sticker, powered by str8bat’s unique elev8 camera-less technology, provides real-time AI insights like bat speed, swing angles, impact zones, and more, in an invisible, intuitive, and customisable format.
“This is innovation that works for the grassroots and the elite alike,” said Kiran More, former India wicketkeeper. “With this AI technology, young players across India can now access precision feedback that was once reserved for professionals. It’s a game-changer. I’ve been using it at my academies for the last two years, even with international players, and the impact is visible. I’m not a tech-savvy guy, but when I first saw it in Baroda, it was a real eye-opener. From tracking bat speed and timing to head position and balance, this technology helps players at every level, from juniors to pros and it’s already being adopted by top boards like Cricket Australia. Cricket is evolving, and this is a big part of its future.”
“For too long, sports has relied only on lagging indicators, runs scored, wickets taken, with little insight into how to actually improve. That was our breakthrough: what if the bat could talk? Today, it does.” said Gagan Daga, Co-Founder & CEO of str8bat. “With the str8bat smart sticker, we’ve taken elite-level performance tracking and made it simple, stylish, and actionable. As we expand to the US, we’re not just entering a new market. we’re expanding access to cutting-edge cricket intelligence, from the Maidans of Mumbai to the streets of Brooklyn. Trusted by the Cricket Australia, Rajasthan Royals etc and over 18,000 players worldwide, str8bat is redefining how the game is played, coached, and understood. And this is just the beginning.”
Not only does this sticker have a distinctive form, but it can also be customised. Players can now choose from a variety of sticker designs and brand collaborations to express their personality while obtaining real-time, AI-powered insights into bat speed, angles, impact zones, and more.
“The USA is at what we call the Columbus stage of cricket discovery, and that makes it the perfect time for us to enter,” said Madhu Sudan,Co-Founder of str8bat. “str8bat, proudly designed and developed in India and validated by the best globally, is built for players at all levels. With cricket growing rapidly in the U.S. driven by the Indian and South Asian diaspora, the rise of Major League Cricket, and the momentum toward the LA Olympics, our strategy is to be present across all layers, from elite athletes to grassroots players. It’s far easier to shape the game at this stage, and we’re excited to help build cricket’s future in America.”
“It’s sensational that we’ve reached a stage where a smart bat, powered by a simple sticker can deliver such deep intelligence to both players and coaches,” said Greg Chappell, former Australian cricketer. “Players can now coach themselves or work with coaches remotely, with data flowing in from practice or matches and enabling real-time feedback. Just like TrackMan revolutionized golf, str8bat is doing the same for cricket. And with the elev8t product, we’re only going to push those boundaries further. This is what innovation looks like — simple in execution, but powerful in impact.”
str8bat, trusted by premier groups such as Cricket Australia and Rajasthan Royals (RR), is transforming cricket with AI-powered performance technology. With over 18,000 sensors sold, it’s quickly becoming the preferred tool for cricketers of all levels. Str8bat enables players to enhance their game by providing precise measurements and data-backed insights, combining tradition and innovation in a cricket-loving nation like India.
