The English Football League (EFL) Championship team, Stoke City have announced a new partnership with Royston Jones, a UK-based mechanical building services company.
As part of the deal, the brand has become the team’s official diamond partners, following a successful two-year period as gold business club partners.
Royston Jones, based in Stoke-on-Trent, specialises in the mechanical installation of plumbing, heating, air conditioning, and ventilation systems in new-build care homes around the UK. Royston Jones works with some of the country’s best care home building businesses and suppliers, backed up by a highly experienced and talented workforce. The brand provides excellent service and specialised knowledge in the care home business, earning them a well-deserved reputation.
Steve Forrest, Head of Partnerships at Stoke City, said, “It’s been brilliant to work so closely with the Royston Jones team over recent years, and we’re absolutely delighted to evolve our relationship into an official Diamond Partnership for the 2026/27 campaign. As part of our new agreement, Royston Jones will benefit from enhanced exposure to a national audience, and we all look forward to continuing to develop our partnership in years to come. On behalf of all at Stoke City I’d like to express our sincere thanks to Stephen Arrowsmith and all at Royston Jones for their valued loyal support.”
Stephen Arrowsmith, Managing Director at Royston Jones, said, “When I was offered the opportunity to strengthen the working relationship with the club, it made perfect sense to engage. Our business is based in Stoke-on-Trent and, as an avid Stoke City supporter myself, taking our sponsorship commitment to the next level was an easy decision. I am looking forward to seeing how the foundations of the relationship progress along with how the company will benefit from the agreement which was ratified in the last few weeks.”
