The English Football League (EFL) Championship team, Stoke City have enhanced their partnership with theinsulationshop.
With the new expanded deal, the brand will now be the club’s official platinum partner for the 2024-25 season.
The Fenton-based company, which specialises in selling an extensive selection of commercial HVAC insulation and cladding materials, was named the club’s official community partners last season, in which it backed Stoke City Community Trust’s Health & Wellbeing sector.
As part of their arrangement, theinsulationshop received a number of branded matchday assets surrounding the bet365 Stadium, and it will retain these rights in 24/25.
Nevertheless, as part of its Platinum Partnership, theinsulationshop will acquire vital commercial inventory that consists of 3D goal mats, dugout headrest advertising, and digital assets, such as the pre-match coaching staff interview on the in-bowl LED screen and social media channels before each home game.
Steve Forrest, Head of Partnerships at Stoke City, said, “It has been a joy to work so closely with the theinsulationshop team over the past 12 months, so naturally we are thrilled to see this great relationship evolve into a Platinum Partnership. Since we began our conversations, it has been clear that our businesses share a passion for the local area and ambition to grow, and we will continue to work hard to make this partnership a huge success for all involved. We are very grateful to John and the wider team for their incredible support.”
John Stephenson, Director at theinsulationshop, said, “We are proud to be associated with Stoke City and the Community Trust. The projects they support in the local area are fantastic. I have had the pleasure of attending some of the events to experience first-hand the difference they make to the participants. The commercial team at Stoke City have made every effort over the last year to promote our brand effectively so it was an easy decision for us to take advantage of further opportunities with the Club.”