StepSetGo, a health and fitness app, has launched its first digital campaign, featuring the former cricketer and co-founder, Zaheer Khan, to promote its 21-day fitness challenge.
The StepSetGo app aims to get people out of a rut with their workouts by motivating them to get in shape and, as a result, incentivize the act of walking itself. StepSetGo allows users to earn coins for each step they take, which they can then redeem in the app store for free products or discounts.
The campaign’s goal is to motivate people to take the first step toward their fitness goals and keep their new year’s resolutions on track.
In the promotional video, the 43-year-old challenges viewers to #BeBetterThanYesterday while performing a variety of exercises ranging from stretches to crunches to various forms of functional movement. He also encourages everyone to participate in the mission 2022 challenge, while also promoting stress-free activities such as walking, running, and cycling.
Shivjeet Ghatge, CEO and co-founder, StepSetGo, said, “We believe that every individual should follow a healthy and well-rounded lifestyle. But the hustle of daily life often gets in the way and prevents people from achieving this goal. This is why StepSetGo created this fitness challenge that’s easy to adopt and fun, social and engaging to overcome. For our campaign, we couldn’t think of a better fit than Zaheer Khan as he is not only the epitome of fitness but also connects with various audiences effortlessly.”
Zaheer Khan further added, “Fitness has always brought out the best in me and I want people to understand how fulfilling it can be. Being a part of StepSetGo not only drives me to be a fitter and better version of myself but also gives me a platform to connect and persuade the youth to walk towards a brighter and healthier future. It takes 21 days to make or break a habit and I want to inspire and invite users to embark on this life-altering journey.”