Stats Perform, a leader in sports data and artificial intelligence (AI) technology, has signed a three-year deal with England’s Football Association (FA) to become the official data provider of the Barclays Women’s Super League (WSL).
Under the agreement, Stats Perform will be delivering Opta analytics insights, including metrics such as expected goals, expected assists, and defensive coverage, and it will be generated for every match in the Women’s Super League until 2024.
The league’s digital channels are also set to benefit by incorporating Opta data on player and team performance during WSL matches, while it will also be used to assist the FA’s performance analysis department to monitor England international players and their opponents.
FA’s media team will also be seen benefitting through this partnership, as Stats Perform will be providing editorial and research support that will help to boost fan engagement for the English women’s top flight.
The company has also said to provide ‘enhanced data collection’ across other women’s leagues and competitions.
Commenting on the partnership, Alex Rice, Chief Rights Officer at Stats Perform, said, “In recent years, we have seen the profile of the women’s game grow significantly and we will be on hand to deliver detailed insights, derived from AI, on the league’s standout performers.
“I am looking forward to working closely with The FA in helping them achieve their key goals in developing women’s football, both on and off the field, for the next three years.”
Kathryn Sarbrick, Director of Marketing and Commercial at the FA, said, “We’re delighted to be extending our long-term relationship with Stats Perform as we head into the biggest Barclays FA Women’s Super League season ever.”