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Starling Bank launches women’s fantasy football game

Rachel Yankey has been hired by the digital challenger bank to endorse the launch ahead of the July 6 kickoff.

The digital challenger bank based in the United Kingdom, Starling Bank, which is UEFA Women’s Euro 2022‘s national banking partner, is leveraging its financial clout to increase engagement by unveiling the first fantasy football game specially crafted for women’s tournament.

In accordance with the research showing that 63 per cent of the British population thinks women’s football must be given the same visibility as men’s football and one in every five would play women’s fantasy if it was available.

Helen Bierton, Chief Banking Officer at Starling Bank, said, “We built Starling bank to give people the bank we thought they deserved. Now, here we are again, launching another industry first, this time for Women’s soccer. I hope this gets people talking about the brilliance of women footballers even more – as well as improving people’s budgeting skills.”

The former England player, Rachel Yankey has been hired by the digital challenger bank to endorse the launch ahead of the July 6 kickoff.

Talking about the partnership, Yankey commented, “I’m so excited to build my first Fantasy team that features England Lionesses. When I was growing up there was nothing like this. I hope that fans both young and old can enjoy building their teams and embrace the journey that women’s football has been on to get to where it is today.

“As a youngster, I shaved my hair and pretended to be a boy just to fit in. Nowadays, the final for this tournament has already sold out Wembley Stadium before a ball has even been kicked. However, the playing field isn’t level yet – every move toward equality makes a big difference.”

Starling was established in 2014 by the former Allied Irish Banks chief operating officer, Anne Boden and now has paired up with Girls on the Ball to deliver match analysis.

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