India’s leading sports broadcaster, Star Sports has released a new advertisement starring Indian cricketer Hardik Pandya for the forthcoming Sri Lanka tour of India 2023 T20I series.
Star Sports will broadcast live and exclusive coverage of three T20 Internationals between India and Sri Lanka beginning January 3, 2023, at 7 p.m. This series is especially important for Team India because they will face the defending champion Asia Cup champions, Sri Lanka.
The tournament will also be accessible for cricket enthusiasts on the Star Sports Network and Disney+ Hotstar.
Star Sports, the championship’s official broadcaster, has introduced a promotional video featuring two hardcore cricket fans and Hardik Pandya. The video was created in-house by Disney Star and follows Madhu and Bala as they try to get tickets to witness the India-Sri Lanka T20I series live. The campaign shows the fans acting as a tourist guides for the tour, while Pandya convinces them that, while the Lankan Lions will be tough, the Indian team will triumph due to home advantage. The video’s goal is to improve the viewing experience for fans.