Star Sports, the official television broadcaster of the Indian Premier League (IPL) 2023, has gathered a group of cricketing icons for the new commercial of the upcoming season. The official broadcaster of IPL has roped in Rohit Sharma, Virat Kohli, Hardik Pandya, KL Rahul, Shreyas Iyer and Ravindra Jadeja in order to bring these heroes pretty close to their fans as they prepare for the season 2023.
The idea behind assembling such IPL greats is to provide fans with a special opportunity to get to know their favourite heroes on a more personal level and experience a side of them that has never been seen before as they tell stories of their travels’ triumphs, struggles, and joy as well as their likes and dislikes.
The ‘Shor On, Game On’ advertisement from Star Sports features all the aforementioned players to encourage community viewing, the virtues of enjoying the IPL together on a big screen, and the advantages of watching the competition on Disney Star‘s TV network.
A Star Sports Spokesperson, said, “Fans love to cheer for their favourite heroes and are always intrigued by their personas off the field. As official TV broadcasters for the TATA IPL 2023, we want to bring fans closest to their heroes and help build an emotional connect which goes beyond on-field performances. We will continue to bring these stories alive during our coverage of IPL 2023, especially on India’s most watched Cricket show – Cricket Live.
“Star Sports has had a tradition of working closely with top Cricketers to deepen their connect with fans and amplify their personas, be it legends like Rohit and Virat, superstars like Hardik and Jadeja or emerging leaders like Shreyas and Rahul. We look for a brand fit in them with ‘Believe’ values of the Star Sports brand and work with them to inspire fans and galvanise fandom.”