The Indian sports broadcasting giant, Star Sports has announced the prolific Indian actor, Ranveer Singh, as its brand ambassador ahead of the Indian Premier League (IPL) 2023.
Following the association, the 37-year-old Bollywood actor will be seen making creative content, which makes the narratives from the past, present, and future of the league more interesting and interactive.
On the partnership, the channel said that this bond is one of the chunks of the missions, making India a successful sporting country by propelling the popularity and passion for the sports.
Talking about the association, Ranveer Singh, said, “Star Sports is a brand that is synonymous with sports in India. As a sports enthusiast, being associated with a brand that has redefined the way sports are viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in World sports on Star Sports, and it’s an honour for me to be a part of this incredible journey.”
Sanjog Gupta, Head-Sports, Disney Star, said, “We believe that sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement. In Ranveer Singh, we see a die-hard sports fan, a committed storyteller, and an entertainer par excellence, who is keen to use his popularity to grow sports. Working with him, we want to reach new audiences, who still haven’t discovered their passion for the sport. This also includes millions of viewers, who haven’t been watching Cricket or don’t watch Cricket regularly. We want to use, in conjunction, the power of storytelling and Ranveer’s popularity, to create a compelling invitation for them.”
The partnership between the two will also focus on promoting the upcoming events on the network such as the ICC World Test Championship Final, English Premier League (EPL), Pro Kabaddi League (PKL), Asia Cup, and ICC Men’s ODI Cricket World Cup 2023.