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Star Sports releases new campaign ahead of ICC Women’s World Cup 2022

The Indian side's journey in the competition commences from March 6 against Pakistan.

Ahead of the highly-anticipated ICC Women’s World Cup 2022, the official broadcaster of ICC events and Indian women’s team’s home fixtures, Star Sports unveiled a new campaign, #HamaraBlueBandhan. With this campaign, the media unit aims to gather the support of the Indians for the women’s national cricket team. 

The fans can catch the live-action of the tournament on Star Sports Network and Disney+Hotstar from March 4, 2022. The Indian side’s journey in the competition commences from March 6 at 6:30 AM IST against Pakistan. 

The film begins with India’s tragic defeat in the ICC Women’s World Cup 2017 final against England. Since the emphatic performance by the Indian women in the 2017 edition, the support for the Women in Blue has seen massive growth. 

Speaking about the campaign, Sanjog Gupta, Head – Sports, Disney Star said, “We are delighted to host the Women’s World Cup across Star Sports & Disney+ Hotstar, showcasing the premier event to millions of Cricket fans across the country. The exemplary performance of the Indian team coupled with our continued efforts to popularise Women’s Cricket had seen the T20 World Cup in 2020 shatter viewership records. The growing popularity of women’s cricketers serves as an inspiration for everyone, but especially for young girls to enter the field of sports. The #HamaraBlueBandhan campaign seeks to bind Cricket fans together to rally behind the Indian team as it embarks on a 12-month journey of conquering world Cricket starting with the WWC 2022. We wish the women in blue the very best and are sure they will continue to inspire us with their journeys.”

The Mithali Raj-led Indian ODI team will commence their World Cup campaign at the Bay Oval, Tauranga. Along with Raj, the Indian team has several experienced players like Smriti Mandhana, Jhulan Goswami and Harmanpreet Kaur among others. 

The first game of the ICC Women’s World Cup 2022 will be played between New Zealand and West Indies at 6:30 AM IST at Bay Oval. 

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