The Indian multinational pay television unit has onboarded globally profound companies like The Coca-Cola Company, Google, Jindal Steel & Power Ltd., Amway India Enterprises Private Limited, HDFC Life, Kajaria Ceramics Limited, Policybazaar.com, DTDC Express Limited, Bank of Baroda, Mondelēz International, Hawkins Cookers Limited, Wipro, and Yardley India.
The sports broadcasting entity has roped in a total of 13 sponsors for the upcoming Women’s T20 World Cup, which will take place in South Africa starting tonight i.e. Friday, February 10 at 10:30 PM IST. The first fixture will take place between South Africa Women and Sri Lankan Women in Cape Town. India Women will kick off their World Cup campaign on Sunday, February 12 against their arch-rival Pakistan Women at 6:30 PM IST.
Apart from this, Star Sports Network also signed Maruti Suzuki, Thums up, Mastercard, Amway, Atomberg Solutions, Paisa Bazaar, PharmEasy, and Policy Bazaar as sponsors for the ongoing Border-Gavaskar Trophy and the three-match ODI series between India and Australia. By providing coverage of such marquee cricket competitions, Star Sports is acquiring much-needed momentum ahead of the Tata Indian Premier League (IPL) 2023.