Star Sports, the official television broadcaster of the Indian Premier League (IPL), announced a partnership with Airtel Digital TV and Tata Play to enhance the viewing experience for its subscribers for the cash-rich league.
The IPL experience on linear television will be transformed by Star Sports’ introduction of enhanced Dolby Atmos audio and additional features in collaboration with the top DTH providers. Star Sports subscribers of the Tata IPL on Airtel Digital TV and Tata Play can access the unique features for free.
Gurjeev Singh Kapoor, Head – Distribution and International, Disney Star, commented, “We are thrilled to work with Airtel Digital TV and Tata Play to extend special technology features to the subscribers. We believe the new features will provide fans with an unparalleled viewing experience. The Tata IPL is best viewed together with friends and families and these innovations will transform how fans watch and enjoy Tata IPL matches on linear television.”
Shashwat Sharma, Director – Consumer Business and CEO DTH, Bharti Airtel, said, “The association with Star Sports demonstrates our dedication to delivering an unmatched viewing experience for our customers. This collaboration will reinforce our long-term association with Star Sports and elevate the viewing experience for countless Tata IPL fans throughout India.”
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Tata IPL is not just a cricket league but perhaps India’s biggest sports entertainment event. At Tata Play it has always been our endeavour to leverage technology to curate the best viewing experience for our subscribers. Our collaboration with Star Sports is a step in this direction as we look to elevate the IPL viewing experience.”
With a touch of a button on the remote, Airtel Digital TV and Tata Play both provide extra feeds including Instant Highlights, Critical Moments, and Stats Feed. The footage in Key Moments is between one and three minutes in length, while the ones in Simple Highlights are refreshed every few overs.
Furthermore, to keep spectators interested during the game, ESPN Cricinfo’s Stats Feed provides them with access to statistical information. The new features are free to use for all Star Sports subscribers and are accessible on all Airtel Digital TV and Tata Play SD and HD set-top boxes.
The league took off on March 31 and has already delivered some extraordinary games. Tonight i.e. April 6, Royal Challengers Bangalore (RCB) will take on Kolkata Knight Riders (KKR) at the Eden Gardens.