The Indian Premier League (IPL) 2024 continues its reign over television coverage, shattering viewership records on Star Sports.
The cash-rich Indian league has gathered a reach of 546 million in 67 out of the 74 matches played. With the development, the broadcaster recorded the previous edition’s numbers in just 67 matches in the current year.
Disney Star, the official broadcaster, witnessed a phenomenal response for the ongoing season as the epic clash between Mumbai Indians (MI) and Chennai Super Kings (CSK) garnered a phenomenal 8.4 TVR (Television Rating Viewers). Furthermore, mid-way to the season, the broadcaster attracted an impressive 47.5 crore viewers for the first 34 matches, accumulating a staggering 24,500 crore minutes of watch time.
As the IPL 2024 season approaches its climax, tonight’s Qualifier 2 witnesses a battle between Sunrisers Hyderabad (SRH) and Rajasthan Royals (RR) for a spot in the final.
Beyond the viewership numbers, Star Sports has taken significant steps to elevate the viewing experience for fans. Their partnership with data analytics powerhouse CricViz brings a fresh perspective to cricket analysis.