The official coverage provider of the forthcoming ODI bilateral series between India and Sri Lanka, Star Sports has unveiled a new promo featuring the new vice-captain of the Indian team in limited overs format, Hardik Pandya.
The two teams involved are currently playing the T20I bilateral series. India won the first T20I and have acquired a lead of 1-0 in the three-match series. The three-match ODI bilateral series will kick start on Tuesday, January 10, at 1:30 PM IST with the first fixture at the ACA Stadium in Guwahati. The second and third ODI will take place on January 12 and 15 respectively.
The in-house team at Disney Star has conceptualized and helmed the promo. The newly released promo is followed by the fan-centric campaign launched by the broadcaster ahead of the T20I series. The duo of Madhu and Bala take up different roles to become close allies of Hardik with the intention of pocketing tickets for the upcoming ODI fixtures.
Star Sports Spokesperson said, “2023 assumes greater importance from an Indian context due to the ICC Cricket World Cup at home later this year. We wish to reinvigorate ODI cricket using the bilateral series as tentpoles which can fuel and channelize the support for Team India, leading up to the ICC event. Every bilateral series will be used to grow the chorus of fans through a common narrative and strengthening our #BelieveInBlue proposition. The promo films exemplify the fan universe we are trying to establish through these films which act as voices for Indian fans at large.”
The second T20I will take place tonight at the Maharashtra Cricket Association Stadium in Pune at 7 PM IST.