In a move that fuses iconic craftsmanship with global sporting culture, Stanley 1913 has announced a multi-year global partnership with Arsenal Football Club.
This landmark collaboration marks Stanley’s first formal step into football sponsorship and represents a strategic leap in expanding the brand’s global reach — particularly across Europe.
Effective from the 2025–26 season, the partnership sees Stanley’s branding prominently displayed at Emirates Stadium during both Premier League (PL) and Women’s Super League home matches. In a first for the brand, Stanley products will also be available in Emirates Stadium’s retail stores, introducing fans to exclusive merchandise that blends utility with heritage design.
Juliet Slot, Arsenal’s Chief Commercial Officer, welcomed the partnership and said, “We’re proud to partner with Stanley 1913, a globally recognised brand known for its quality, performance and style.
“We share values of community and belonging, and it’s exciting to be able to bring our supporters together with exclusive products like the Stanley 1913 x Arsenal FC collection.”
Beyond in-stadium visibility and retail integration, the partnership will roll out a mix of branded content campaigns featuring players from Arsenal’s men’s and women’s first teams. These efforts will be complemented by fan engagement initiatives that tap into Arsenal’s vast global audience of over 14 million fans.
Founded in 1913, Stanley has transformed from a legacy insulated bottle brand into a modern lifestyle powerhouse, driven by the viral popularity of its Quencher tumblers and high-performance products. The company has recorded over 110% year-on-year growth in the EMEA region since 2021, fueled by strong social media traction and design-driven innovation.
This partnership with Arsenal reflects a broader trend: lifestyle brands are finding deeper, more strategic footholds in sport. In Stanley’s case, the tie-up is not just about visibility—it’s about embedding cultural relevance through meaningful collaborations.
The partnership with Arsenal not only reinforces Stanley’s international ambitions but also signals a broader trend of lifestyle brands deepening their presence in the sporting world. It is a move that exemplifies how thoughtful collaborations can transcend categories—combining heritage, fandom, and modern design to create something both functional and culturally resonant.
The announcement comes amid a busy commercial season for Arsenal, following recent deals with Guinness, Asahi Super Dry, Athletic Brewing Company and TCL.
On the pitch, Arsenal are eyeing silverware after four consecutive second-place Premier League finishes and a memorable run to the UEFA Champions League semi-finals last season. The club has made bold moves in the transfer window, adding Kepa Arrizabalaga and Noni Madueke from Chelsea, Christian Nørgaard from Brentford, Martin Zubimendi from Real Sociedad and the Sweden international Viktor Gyokeres from Sporting CP. These signings signal serious intent ahead of the new campaign, which kicks off on August 17 with a blockbuster opener against Manchester United at 9:00 PM IST.
As Arsenal prepare for a new season with high ambitions, the Stanley partnership adds yet another layer of momentum—one that celebrates heritage, innovation, and the power of sport to connect communities worldwide.
