STAN, an esports platform based in Bengaluru, has announced a strategic partnership with NODWIN Gaming and Star Sports, who are co-hosting the Battlegrounds Mobile India (BGMI) Masters Series Tournament 2022.
As part of the agreement, STAN has been appointed as the official collectibles partner for the tournament. The ongoing tournament is the first-ever nationally televised esports tournament in India.
The goal of this collaboration is to promote the brand image of STAN, India’s first fan engagement platform that allows fans to meet their idols and provides interaction opportunities. The collaboration has promised to bring innovation and excitement in the areas of fan interaction and esports.
Also, STAN is introducing a game in its app through which its users will be able to take part in the tournament, where selected participants will be awarded exclusive event-based goodies.
This year’s BGMI Masters Series is one of the biggest esports events in the country, with a massive prize pool of INR 1.5 crore and the involvement of the country’s top 24 BGMI teams and popular BGMI esports players like Scout, Jonathan, Mortal, Owais, and Ninja.
Speaking on the partnership, Nauman Mulla, Co-Founder & COO, STAN said, “We at STAN are extremely proud and exuberant to be the Collectibles Partner of BGMI Masters Series, one of the biggest events in esports in our country.
“It was an obvious choice to partner up with them, as STAN strives to work with the best partners in this ecosystem; and hence we are taking this opportunity to bring awareness at a mass-scale through mainstream media showcase for STAN, a platform that provides fans’ community with the chance to meet and interact with their idols, and thereby bridging the gap between an esports athlete and a fan.
“We are confident that our partnership with NODWIN and Star Sports for the event would shine a light on STAN’s potential to grow as a leading fan engagement platform.”