Stake has strengthened its growing presence in mixed martial arts by appointing UFC flyweight contender Tracy Cortez as its newest global ambassador, adding another rising star to its expanding portfolio of athlete partnerships.
The agreement further reinforces Stake’s long-term investment in combat sports as the betting and gaming platform continues to build one of the sport’s most recognisable ambassador programmes. Cortez will represent the brand through global marketing campaigns, digital content, fan engagement initiatives and promotional activations surrounding major UFC events.
The announcement comes at a time when Cortez is establishing herself as one of the leading contenders in the UFC women’s flyweight division, with her combination of elite wrestling credentials, resilience and growing global profile making her an increasingly attractive commercial partner.
Akhil Sarin, Chief Marketing Officer at Stake, said, “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey. Tracy’s personality and competitive spirit are something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”
Stake ambassador Tracy Cortez added, “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight. I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”
Cortez joins an impressive roster of UFC ambassadors at Stake, including former middleweight champion Alex Pereira, former featherweight champion Max Holloway, UFC bantamweight champion Merab Dvalishvili, middleweight contender Caio Borralho and flyweight champion Alexandre Pantoja. The company has steadily expanded its footprint in MMA through strategic athlete partnerships, cementing its position as one of the sport’s most prominent commercial brands.
The latest signing also reflects the increasing commercial appeal of women’s mixed martial arts, with brands investing in athletes whose influence extends well beyond competition through strong digital engagement and global fan followings. For Stake, the partnership further enhances its ability to connect with the UFC’s international audience while reinforcing its broader strategy of aligning with elite athletes across the world’s biggest sports properties.
