The crypto betting and entertainment platform, Stake, has expanded its growing presence in action sports by signing skateboarding superstar Nyjah Huston as its first-ever global skateboarding ambassador, further strengthening its commercial footprint in one of the world’s fastest-growing Olympic disciplines.
The partnership marks Stake’s first athlete ambassador agreement in skateboarding and builds upon the company’s existing investments in the X Games and Street League Skateboarding (SLS). Announced ahead of the inaugural X Games Summer League Championship, the collaboration underscores Stake’s strategy of deepening its engagement with action sports and their rapidly expanding global fan base.
As part of the agreement, Huston will feature across Stake’s international marketing campaigns, digital content initiatives and brand activations, joining a roster of elite athletes representing the company across multiple sports.
Akhil Sarin, Chief Marketing Officer at Stake, said, “Stake is proud to be home to many world-class and iconic athletes in their respective sports. Adding Nyjah Huston, a true legend of skateboarding, to the Stake family is something we are really excited about. We take enormous pride in the calibre of superstars on our roster, and with that comes a genuine responsibility and passion to shine a spotlight on the sports they represent and help elevate them to new audiences. Nyjah is a perfect embodiment of that commitment – a true icon who has done as much as anyone to bring skateboarding to the world stage.
“At Stake, we’ve always been drawn to sports that are dynamic, high impact and entertaining – the kind that resonate with our community in a real way. Skateboarding is a brilliant example of that, and as a brand, we’re excited to keep exploring and championing sports that reflect those values. This partnership further cements our position as the only casino and sportsbook brand within the action sports ecosystem, and there’s a lot more to come.
“Nyjah embodies so many qualities which perfectly align with Stake as a brand, and we can’t wait to begin working together in what is set to be an exciting partnership for our followers.”
Nyjah Huston added, “It’s a great sign to see a company like Stake investing in X Games, action sports athletes and skateboarding. I’ve always thought contest skating needs to get eyes on it, and brands like Stake being involved is a step in the right direction. I’m stoked to be working with them, and I have a feeling we’re going to do some epic things together.”
Widely regarded as one of the greatest street skateboarders of all time, Huston has compiled one of the most decorated careers in the sport, winning 15 X Games gold medals and six Street League Skateboarding Super Crown titles, while also claiming an Olympic bronze medal at the Paris 2024 Games. His success on and off the board has established him as one of skateboarding’s most marketable global figures.
For Stake, the agreement represents another strategic expansion of its sports sponsorship portfolio. Already active across football, Formula 1, mixed martial arts and cricket, the company is increasingly leveraging athlete partnerships and premium sporting properties to strengthen its global brand presence. The addition of Huston reinforces Stake’s commitment to action sports as it looks to capitalise on skateboarding’s rising commercial profile following its successful introduction to the Olympic programme.
