In a bold move to deepen its roots in Colombia’s dynamic sports and entertainment scene, Stake Colombia, a leading global online gaming and sports betting platform, has named renowned Colombian tennis icon Juan Sebastián Cabal as its official brand ambassador.
This high-profile partnership marks a pivotal moment for Stake Colombia, as it teams up with one of the country’s most celebrated athletes. A former world No. 1 in doubles and multiple Grand Slam champion, Cabal embodies the values of excellence, perseverance, and national pride—traits that Stake aims to reflect in its brand and community outreach across the country.
Speaking on the occasion, Diana Otálora, Country Manager of Stake Colombia, said, “Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike.”
Juan Sebastián Cabal added, “It is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
Cabal, who officially retired from professional tennis in 2023, remains an influential figure in Colombian sport. Over a distinguished 15-year career, he captured 20 ATP doubles titles, spent 29 weeks as the world’s top-ranked doubles player, and represented Colombia at three Olympic Games and multiple Davis Cup tournaments. His legendary partnership with Robert Farah brought Colombia Grand Slam titles at Wimbledon and the US Open in 2019, along with a mixed doubles victory at the 2017 Australian Open.
The announcement comes amid a rapid rise in the popularity of padel, a sport Cabal has embraced post-retirement. Through his initiative, Padeling by Cabal, he champions youth sports education and active lifestyles. Stake Colombia plans to support and amplify these efforts, aligning them with the company’s broader corporate social responsibility goals.
This partnership also reinforces Stake’s global strategy of collaborating with elite athletes and influential personalities to build authentic connections with users, champion responsible gaming, and foster local community engagement.
Stake Colombia operates under the global umbrella of Stake.com, one of the world’s leading crypto-based online gaming and sports betting platforms. With a presence in multiple jurisdictions, the company focuses on delivering secure, innovative, and community-driven digital entertainment experiences.
