The former Chelsea F.C. and Real Madrid CF forward, Eden Hazard, has been named as the global ambassador for crypto-based sportsbook and casino platform Stake, as the company continues to expand its marketing footprint within global football.
Under the agreement, Hazard will collaborate with Stake on international marketing campaigns, fan engagement initiatives and digital promotional content aimed at connecting with football audiences worldwide. The partnership will feature across Stake’s digital ecosystem and social media platforms as the brand builds momentum ahead of a packed international football calendar.
The appointment forms part of Stake’s broader strategy to strengthen its presence in sport through partnerships with high-profile athletes, teams and competitions across football and other major sporting properties. Hazard’s arrival adds one of the most recognisable names of the modern era to the company’s growing ambassador portfolio.
The collaboration also comes at a significant moment for the global game, with the expanded FIFA World Cup 2026 on the horizon. The tournament, set to be hosted across the United States, Canada and Mexico, will feature 48 teams for the first time and is expected to reach record audiences worldwide.
Stake’s Chief Marketing Officer, Akhil Sarin, said, “With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair and big-stage performance – qualities that resonate strongly with our global community.
“Eden’s legacy in world football speaks for itself. He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador.
“His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”
Hazard added, “I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages.
“Football has given me so many incredible memories, from lifting domestic and European trophies to representing my country as captain, and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.
“Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”
Hazard joins a growing roster of sporting ambassadors associated with Stake, including former Spain and Real Madrid CF goalkeeper Iker Casillas.
The partnership reflects a wider trend in the sports marketing landscape, where retired elite athletes continue to play a central role in brand storytelling and fan engagement, particularly within the rapidly expanding online betting and digital entertainment sectors.
