The current table-toppers of the Serie A, SSC Napoli has signed with Floki, a dog-themed cryptocurrency. In this contract, the logo of Floki will be featured on the back of the club’s jersey. The Floki Inu will also be marketed on the stadium electronic board as well as big screens for the remainder of the season.
In the last few months, Floki has been involved majorly in the marketing sector, having allocated $1.5 million already towards advertising drives.
Napoli is the latest addition in the partnered football clubs from around the globe. Indian Super League clubs, Kerala Blasters, which is the most followed club in India, and FC Goa has been associated with Floki.
Floki’s goal is to be the most known and most used cryptocurrency in the world.
The Italian club had entered the world of crypto last month as they announced a deal with the famous engagement blockchain Chiliz to launch its own fan token.
On the field, Napoli has been immaculate having won 10 out of 13 games this season and lost just one. Napoli will square off against Spartak Moscow tonight in the UEFA Europa League group stage.