The Serie A side, SSC Napoli have announced a new partnership agreement with Google, with Google Gemini and Google Pixel becoming the club’s official AI and smartphone partners for the 2025-26 season.
Google Pixel is a hardware device line that includes smartphones, tablets, and watches, and it has been available in Italy for several years. Google Gemini is the tech company’s artificial intelligence platform.
The collaboration combines SSC Napoli’s global brand with Google’s technology innovation, with the goal of creating new languages, content, and programs that reach the Azzurri audience in a more dynamic way.
Throughout the season, Google Gemini and Google Pixel will be central to a project that combines official club content, digital activations, and fan-focused activities to strengthen the link between the squad, city, and worldwide Azzurri community.
SSC Napoli will create original formats using Google Pixel devices and the capability of Google Gemini’s artificial intelligence to display the Neapolitan world from fresh views while also encouraging fan innovation.
The collaboration demonstrates SSC Napoli’s dedication to innovation and digital experimentation, as well as enhancing conversation with supporters and enabling new forms of expression and involvement.
Tommaso Bianchini, SSC Napoli General Director – Business Area, said, “For us, it’s a privilege to kick off a partnership with Google focused on the use of artificial intelligence. Over the years, Napoli has become a benchmark for innovative activations alongside iconic global brands, and this agreement further strengthens the value of our international partner network. The collaboration focuses on engaging our global fanbase, with the aim of connecting in an ever more direct and authentic way thanks to Google technology.”
