Sri Lanka Cricket announces sponsorship deal with IFS for England series

Sri Lanka Cricket has announced a sponsorship deal with IFS. The global cloud enterprise software company will be the National T20 Team’s ‘Back of Jersey Branding’ partner for the T20I series with England. Under the agreement, the IFS logo will be on the back of the men’s team jersey when they will three T20i matches against England. The deal will be in effect from 8th to 27th  June 2021.

IFS develops and delivers enterprise software solutions for companies around the world that manufacture and distribute goods, build and maintain assets, and manage service-focused operations.

Ashley De Silva, CEO of Sri Lanka Cricket commenting on the partnership said, “We are happy to see IFS coming on board to partner Sri Lanka Cricket, and this partnership, which is in a format where speed and agility plays a critical role in winning, will provide greater visibility for the enterprise solutions provider.”

Ranil Rajapakse, Executive Vice President & Chief Operating Officer of IFS Sri Lanka operations said, We are happy to partner with Sri Lanka Cricket, and take pride in being a sponsor of the Sri Lanka National T20 Team. We wish the team every success in the upcoming series.”

There has been a long dispute between SLC and players regarding new contracts. Sri Lanka’s tour of England was in jeopardy as players refuse to sign the tour contracts. However, players decided that they will go for the tour without signing the contracts. SLC offered the players a new performance-based pay scheme designed by a cricket board panel that includes former head coach Tom Moody.

As of now, the SLC will have to find an agreement with players to end the dispute. The three T20i matches will be played on the 23rd, 24th, and 26th June 2021. The first two games will be played at the Sophia Gardens, Cardiff, and the final match at the Ageas Bowl, Southampton.

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